Newsletter - April 12, 2010

Much To Report

Website Changes and Additions

The company’s website (www.artisandirectltd.net) originally designed as an information only website for perspective Artisan Direct artists is being expanded. The website will cover additional products and services for its artists, the introduction of a new Gallery Representation Program as well as an expanded presence at national art shows.

Specific changes to the site include:

1. The addition of a classification category page in order to place a respective artist’s work in its appropriate artistic area. (See “Browse Categories” under “Our Artists.”)

2. The addition of a pictorial classification representation next to each Artisan Direct artist’s name allowing an interested third party easier access to an artist’s work. (See “Browse All Artists” under “Our Artists.”)

3. The ability of website viewers to look at each artist category in totality with a direct link to their respective interactive page. (See “Browse Categories” under “Our Artists.”)

4. A new Artist Representation program marketed to artists through their existing gallery affiliations. (See “Gallery Representation” under “For Galleries.”)

5. The addition of an employment section advertising current job openings for the Company.

6. A testimonial section posting recent positive comments about the Company’s new products and services and the Company’s impact with its artists.

Website Changes and Additions

In process - The Company would like to offer its artist’s work for sale on-line by allowing a perspective buyer the opportunity to buy the work from the artist’s web page. Prices and additional information about the thirteen images originally sent to the Company will be made, available with purchasing opportunities through the site. There will be additional navigational paths leading from the artist’s interactive web page leading to a purchase form and commitment.

Sales and Marketing

The Company is pleased to announce two significant hirings - a Director of Sales and Marketing and a National Sales Manager. These individuals are the first significant additions to the Company’s roster of employees and will be charged with helping its artists generate more business. Please see recent Press Releases announcing the hirings. It is the Company’s goal to build a National Group of Sales Representatives who will introduce Artisan Direct artists and their work to the Company’s art resource base on a “one to one” basis.

Art Resource Base

What began as the simple introduction of an Artist Direct artist to an art gallery that might be interested in representing the artist’s work has now grown to include additional resources who may be interested in viewing and purchasing the artist’s work. The additional art resources, in addition to art galleries includes:

  • Private Collections of Art
  • Attendees of National and Regional art shows
  • Designers and Decorators
  • Furniture stores
  • Gift shops
  • Frame shops
  • Corporate Buyers of Art
  • Art Publishers
  • Hotels
  • Restaurants
  • Museums
  • Auction Houses and Online Sites
  • Art Consultants
  • Private Dealers

The Company is continuing to grow its art resource database by looking for additional art resources who may be valuable to our artists. Any suggestions, let us know!

Art Shows

The Company is now formulating its new art show schedule for its artists. The economy, over the last two years, has dramatically impacted different art shows, and only now, is some sense of normalcy returning. The Company believes art show participation on a national basis is critical for the development and marketing of Artisan Direct’s artists.

Sales Representatives

The Company is looking to employ Art Representatives. The perspective candidate should love art, but also have the ability to sell Artisan Direct products and services as well as to develop “one on one” relationships with galleries and other Artisan Direct art resources. If you are interested, please let us know or if you know of someone who would like to be an Art Representative for the Company, and make potentially a nice living in a fabulous industry, please let us know.

Special Note

There really is an enormous amount of activity going on within the Company, and I would hope on a regular basis to start communicating that activity to you. The last two years in the art business have been awful, and, only now is it turning. There was so much, as a Company, that we wanted to do, but were held back by the uncertainty of the economy. We now believe the environment has changed and we’re ready to go full bore. My promise to you, our Artisan Direct member, is to be more proactive with our art resources and help gain the exposure and sales you expect. Thank you for hanging in there with us. Things will get better.

Jayson Samuel
Director - Sales and Marketing
Artisan Direct Ltd.
www.artisandirectltd.net
jayson@artisandirectltd.net
585-586-3535—Office
585-330-2715—Cell


Artisan Direct, Ltd. 82 Callingham Road, Pittsford, NY 14534. Telephone 585-586-3535, Fax 585-586-8555, e-mail: info at artisan direct L T D dot net